Introducing the ODEO Laser Flare

A few years back Nic Lonsdale was doing a delivery from the UK down to the Canaries when his crewman, a vastly experienced Southern Ocean Whitbread sailor (that shows our age!) showed him a laser. The idea stuck in his mind and a few years later when Nic was working as a full time Coastguard in Weymouth he started looking into lasers in more detail. The pyrotechnic red hand held flare was becoming more and more difficult to transport, hold and dispose of, as the laws concerning explosives become stricter.

The best ideas come suddenly, this time it was in the shower. Although Nic had an idea he needed an electronics expert to turn the concept into reality. There was one expert he knew, vaguely; very vaguely. A man who he used to chat to occasionally months before while walking down the harbour but all he could remember of him was his boat and the approximate name of his electronics company. A web search that morning came with nothing to prompt his memory and it didn’t help that the boat had been gone for almost a year. After buying some bits and pieces at a model shop and a hardware store to make a conceptual prototype Nic was amazed to bump into this vague acquaintance on the walk home. It turned out that Steve had just sold his electronics company and was looking for a new project. He also lived only two hundred yards away from Nic.

Together they formed a company that January and started development immediately. By autumn they knew they had something that would work. A former customer of Steve in the marine electronics business was kind enough to let this new venture have a part of his stand at the Marine Equipment Trade Show in Amsterdam – and here they picked up a design award in 2010 for the new product; the Omni Directional Electro Optical (ODEO) Flare.

The prestigious design award at METS led to a lot of interest in this little start up venture that was really nothing more than two men in a shed working in their spare time. The international distributors looked at the first crude version and made it clear that if it could be turned into a proper product they would be interested in buying.

Although that first version sold well it was obvious that this young company needed to gear up to full scale mass production. They shut their doors to the outside world and settled down to hundreds of hours of further development and made serious investment in tooling and production.

November 2011 saw them again back at METS with the Mk2 version, ready for mass production. The farsighted distributors that saw something worthwhile the previous year now saw a product ready for the market and they bought it. The Odeo Flare; an alternative to the red hand held flare that used lasers instead of pyrotechnics to generate the bright red light of a flare, was in demand.